Dr. Martens, Jadon Boot Copy

Dr. Martens requested a copy overhaul for several of their boot product listings on Amazon. Here’s an example of a Premium A+ listing I wrote for their Jadon boot. After studying and adopting Doc’s unique brand voice, I wrote this copy and included a cross-selling opportunity in the form of a comparison chart. The comp chart included some of Dr. Martens’ most popular boot models, including the Sinclair, 2976 Chelsea, and 1460.

View: Jadon Boot Product Copy